Program Leadership · Community Building

Before I became marketing officer, there was no real process for OPAL’s marketing requests, and assets were inconsistent. I built one: banner templates organized by event type (leadership, networking, mentorship, volunteer, cultural awareness), so any chapter lead or volunteer can pull one for their Slack promotion. Cultural awareness moments, AAPI Heritage Month, Lunar New Year, Diwali, change every year, so I resource designers and illustrators for fresh artwork each cycle and assemble the posters around it; the illustration itself isn’t mine. I also resource design for OPAL’s physical promo materials, including the retractable banner and table cloth, and built the banner as a responsive asset across every device so event leads can display a QR code on the spot to grow OPAL’s membership.